Lessons from a dry cleaner

by Josh Opinion on May 6, 2013

The dry cleaner that lives next to me could work on setting more competitive prices.

Every time I pay I tell myself I’ll use someone cheaper… but I still end up using the same guys.

(Yeah, part of it is because the dry cleaner lives so close)


… every time I go in there the staff knows me by name and always thanks me for my business.

They started doing this after my first visit. To be honest, I don’t even know their names.

I’ve never encountered a business that is as warm and considerate as the owner and his staff.

What would happen if you tried to made a sincere effort to remember everyone’s name?

What would happen if you thanked everyone (even for the smallest things)?

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